POMEGRANATE
Supporting You, Every Step of the Way
TEAM MEMBERS
Frannie Ello
Alicia Beatty
Trushaa Ramanan
Kriti Vajjhula
Catherine Lien
Tiffany Yan
​
DELIVERABLES
Low & High Fidelity Wireframes, Video Pitch
SKILLS
Research
Product Design
UIUX
Communication
For my Design For America RSO (DFA) 2022-2023 at the UW, my team and I proposed POMEGRANATE, an innovative mobile application to empower low-income mothers throughout their pregnancy journey. We spent a total of 8 months, researching, ideating, and designing the ideal solution to the many hardships that our targeted audience experience throughout their pregnancy.
MY ROLE
UIUX Designer
Lead Designer
DURATION
2022.10-2023.06
(8 months)
TOOLS
Figma
Introduction
Project Overview
Low-income mothers often face challenges throughout their pregnancy journey due to limited access to healthcare, financial stress, and a lack of support systems. Along with such challenges, they also experience emotional and physical demands of pregnancy with very few resources tailored to their needs.
​
Thus, we developed Pomegranate, a mobile app that provides medical information, resources, and community connections that mothers would need to thrive during pregnancy.​ As a team of 7 designers, we spent a total of 8 months to design a solution and to create a well-defined prototype that would grant mothers access to all necessary resources in one platform with the moral support that they would need throughout their pregnancy journey.
2011-2014
Goal
The main goal of Pomegranate is to create a platform that provides medical and clinical resources for pregnant individuals, along with features that connect individuals to a supportive network to improve their mental health in order to meet their social and personal needs.
2007-2010
Problem Statement
How might we centralize prenatal & support systems for low-income mothers to foster connections and cultivate mental wellness throughout their pregnancy?
Project Summary
Low-income pregnant individuals have significant barriers to accessing treatment, information, and resources during their pregnancy. With the foundational physical and mental distress, such barriers contribute to the frustration that they experience throughout their pregnancy.
Research
Secondary Research
This is our secondary research in order to better resonate with our users and gain information on the common struggles/pain points, proposed solutions in the past, and general needs of our users. After gaining insight from the secondary research, we carried on our
Research
User Surveys
We posted our survey to communities and forums for pregnant individuals.
Research
Qualitative Coding & Affinity Diagrams
Research
Key Research Findings
01
Peer Support
→ Not enough peer support; most only have their partner to depend on
→ Support programs are beneficial, but not flexible in terms of time making it difficult for working individuals to attend
02
Accessing Pregnancy-Related Information
→ Lots of resources can be found online, but lack of personalization and reliability
→ Too much information/resources could often be overwhelming
03
Financial Difficulties
→ Lack of financial support in healthcare/medical care services
→ Government aids are often very selective
04
Mental Health
→ One of the key challenges to overcome throughout pregnancy is declining mental health
→ Many are unsure of how to deal with such approaching challenges.
Research
User Personas
This is our survey .
Ideation
Values
This is our survey .
Ideation
Competitive Analysis
We compared preexisting solutions to identify common requirements, expectations, features, as well as space for improvement.
Design
Design Solution
Low-Fidelity Wireframes
Design
Information Architecture
Design
Prototype
01
Onboarding
→ Personalized Onboarding
Collects information on the needs of the user
→ Includes user-authentication so that only verified users could access the platform
​
02
Home
​→ Homepage/Dashboard
-
Homepage consists of recommendations and activities/tips based on the needs of the user
-
Displays weekly stories for moral support​
-
​Users can view their recent activity
-
Users can view the timeline into their pregnancy journey
03
Daily Check-in
→ Daily Check-in
-
Key feature includes the Daily Check-in which allows users to check in with the app based on their physical and mental status and any concerns they have regarding their pregnancy journey.
-
After the check-in, the app recommends resources like articles and videos for the user based on their check-in information.​
​
04
Learn
→ Resource Hub
-
Access to resources and information on pregnancy–medical, financial, and mental/physical health. Personalized content for a well-informed pregnancy journey.
-
Users could find articles and activities related to their pregnancy problems or concerns
-
Algorithm suggests professional/clinical activities and help for the user
-
Users could get recommendations based on medical, nutrition, exercise, and wellness categories
-
Users can 'favorite' articles and activities
-
Users can view activities/events information​
05
Products
→ Discover Products
-
Key feature includes 'Discovering Products' feature; Users are able to browse and search for any items that they need regarding pregnancy
-
After finding their product of need, they could add to wishlist or their bookmarks tab
-
They could make reviews based on their usage of the item
-
Feature integrates multiple platforms like amazon and target etc. and provide products based on the users' needs​
05
Community Forum
→ Discussions & Posts
-
Users could communicate, ask questions, and give replies through a community forum
-
Users are able to search posts based on their concerns as posts have hashtag features to organize and label posts based on its relevance
-
Users could make a post and ask about their problems and concerns based on their pregnancy
-
Users are able to 'like' posts and add them to favorites based on their preferences
06
Profile
→ Profile Page
-
User profile to indicate their health interests and introduce themselves
-
Authenticated users would only be able to use the app
-
User could label as first, second, or multiple pregnancies
Final Design Pitch Video
Next Steps
Reflection
01
Bots in Analyzing Survey Data
→ Learned how to “clean” data
→ Creating verification mechanisms to identify fake data
Reflecting back...
02
More time for testing & design
→ Design sped up very quickly
→ Would dedicate more time to test with our target users to get feedback
03
Learning to design with vulnerable populations
→ We learned how to be very intentional and careful throughout the process